About Citibabes

Established 2005

Serving a diverse community of NYC families Citibabes offers a wide range of classes that create a fun and educational environment for children ages 3 months to 5 years. We focus on the importance of age-appropriate development, which is emphasized by the design and progression of our programs. Our youngest learners begin in classes that introduce socialization and stimulation. Toddlers then grow into programs offering education and exploration, most notably in our renowned preschool program, CitiSchool.



 Co Founder

Tracey was born and raised in Australia. She has lived in New York City for 20 years. Tracey has a Bachelor of Business from the University of Technology in Sydney and a Master of Finance from Macquarie University Graduate School of Management in Sydney. For 15 years Tracey worked in the commodity derivatives market in Sydney, London and New York. Throughout her years in banking, she always wanted to start her own business. As soon as she identified a need in the marketplace for something better for New York families, she jumped on the opportunity to start Citibabes. Tracey left her banking job in 2004 to launch Citibabes and she has been involved ever since. Tracey is passionate about making Citibabes the best it can be for our wonderful community. She and her husband live in Tribeca with their two beautiful daughters. She is also dedicated to helping children in need, she has run the NYC Marathon for the past 3 years with the Scarlett Fund, a charity raising money for pediatric cancer research. She has also been involved with the Good + foundation( previosuly known as Baby Buggy) since 2006 , which is a NYC focused anti poverty program that helps to maintain the health and safety of all children.


Chief Operating Officer

Keri started at Citibabes as the Director of Children’s Programming in June 2010 following 5 years of preschool management in NYC,NJ, and DE. Keri oversaw the CitiSchool program as well as enrichment classes, Citibabes to Go, and Citibabes playspace design for 5 years before stepping into the role of Executive Director overseeing all operations at the school. Originally from Pennsylvania (Go Steelers!), Keri is happy to call NYC home for 10 years now. When she is not at Citibabes, you can find her in a Soul Cycle class, a flower shop, or a concert.



Serena joined Citibabes as the CEO in January 2018. Prior to joining Citibabes, Serena spent 15 years working in the financial services industry.  Serena has a B.A. in Mathematics and Economics from Northwestern University and an M.B.A. from The Fuqua School of Business at Duke University.  She lives in Columbus Circle with her husband and 2 year old twins, Gibson and Lakeland.


 Director of Operations

Sarah was born in raised in New York City.  After moving back from Puerto Rico where he ran a tourism business, she transitioned into education and became a mom. As a mother of four who is passionate about child development and early learning, Sarah has worked in school operations for over 10 years.  She joined Citibabes in September 2017 and was previously the Director at the JCC. When she’s not at Citibabes you can find her with her family, running, cooking, and traveling.


52 Mercer St.
3rd Floor
New York, NY 10013
Summer 2018
142 Duane Street
New York, NY 10013
Tel: 212.334.5440
[email protected]

Mon. – Fri. 8:30am -6:00pm
Sat.-Sun. 10:00am – 4:00pm
Mon.- Fri. 9:00am-5:00pm
Sat. – 10:00am-4:00pm
Sun. – 9:00am-4:00pm

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